Microsoft
Generative AI for Marketers Specialization
Microsoft

Generative AI for Marketers Specialization

Unlock your AI-powered efficiency and innovation. Elevate your marketing game! Copilot supercharges creativity, automates tasks, and delivers data-driven insights. Learn to dominate the digital landscape.

 Microsoft

Instructor: Microsoft

Included with Coursera Plus

Get in-depth knowledge of a subject
4.7

(25 reviews)

Beginner level

Recommended experience

4 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(25 reviews)

Beginner level

Recommended experience

4 weeks to complete
at 5 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply Microsoft Copilot’s capabilities in your marketing organization to improve marketing strategy and shape the customer journey.

  • Unleash the power of data: Deepen customer understanding and precision targeting with AI.

  • Refine your knowledge of GenAI in competitive marketing  environments.

  • Craft captivating content: Design marketing materials that resonate with your audience using Copilot.

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
39 practice exercises

See how employees at top companies are mastering in-demand skills

 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Microsoft

Specialization - 3 course series

What you'll learn

Skills you'll gain

Microsoft Copilot, Competitive Analysis, Prompt Engineering, Generative AI, Marketing Channel, Microsoft 365, Customer experience improvement, Performance Reporting, Artificial Intelligence, Marketing Analytics, Marketing Strategies, Customer Retention, Marketing Planning, Marketing Design, Marketing, and Customer Analysis

What you'll learn

Skills you'll gain

Microsoft Copilot, Persona Development, Customer Analysis, Search Engine Optimization, Customer Insights, Target Audience, Marketing Analytics, Report Writing, Prompt Engineering, Data Import/Export, Generative AI Agents, Marketing, Social Media Marketing, Marketing Strategies, and Search Engine Marketing

What you'll learn

Skills you'll gain

Content Creation, Content Strategy, Social Media Content, Brainstorming, Search Engine Optimization, Calendar Management, Paid media, Microsoft Copilot, Generative AI Agents, Marketing Materials, Content Development and Management, Content Performance Analysis, Ideation, Blogs, and Personalized Service

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

 Microsoft
239 Courses1,929,390 learners

Offered by

Microsoft

Compare with similar products

Rating
Level
Skills
Tools
Last updated
Number of practice exercises
Degree eligibility
Part of Coursera Plus

You might also like

Why people choose Coursera for their career

Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."
Coursera Plus

Open new doors with Coursera Plus

Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription

Advance your career with an online degree

Earn a degree from world-class universities - 100% online

Join over 3,400 global companies that choose Coursera for Business

Upskill your employees to excel in the digital economy

Frequently asked questions