How will this course help me?

This course will help you understand the strategic implications of Generative AI, identify opportunities for its application within your business, and manage the associated risks and ethical considerations.

What industry certification exam does this program prepare for?

While this program does not specifically prepare you for an industry certification exam, it equips you with the knowledge and skills to understand and apply Generative AI in a business context, which can be beneficial across various industries.

What if I don’t have time for the full course?

We have prepared a summary view of the course Navigating Generative AI: A CEO Playbook which is approximately 4 hours in length.

Is this course really 100% online? Do I need to attend any classes in person?

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

Can I just enroll in a single course?

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Can I take the course for free?

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

Will I earn university credit for completing the Specialization?

This Specialization doesn't carry university credit, but some universities may choose to accept Specialization Certificates for credit. Check with your institution to learn more.

Navigating Generative AI for Leaders Specialization

Get the insights you need to guide your AI journey. In this program, a CEO will teach you how to go hands-on and become an AI-powered leader ready to unlock the transformative power of GenAI for your organization

Instructor: Jeff Maggioncalda, Coursera CEO

Included with Coursera Plus

Learn more

4 course series

Get in-depth knowledge of a subject

4.8

(164 reviews)

Beginner level

No prior experience required

1 month at 4 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

4 course series

Get in-depth knowledge of a subject

4.8

(164 reviews)

Beginner level

No prior experience required

1 month at 4 hours a week

Flexible schedule

Earn a career credential

Share your expertise with employers

What you'll learn

A practical overview of GenAI’s capabilities, limitations, and where it may be heading
How to use GenAI as a "thought partner” to set strategy, improve decision-making, analyze competition, and communicate more effectively
How to enable your organization to use GenAI to create customer value and boost productivity within technical and ethical guardrails
How to navigate ethical, regulatory, and legal risks related to GenAI in order to move quickly but safely in adopting the technology

Overview

Created by a CEO for CEOs, this program is your key to unlocking the transformative power of GenAI. It features hands-on labs with access to Google Gemini Pro in a secure, private environment. These labs not only teach you how to use GenAI, but also how to apply it to design your GenAI strategy, identify specific opportunities to enhance customer value, increase productivity, and navigate risks and ethical considerations in order to move quickly but safely in adopting generative AI.

Learn from the best in the field, including Andrew Ng, worldwide AI expert and Coursera co-founder; Clara Shih, CEO of Salesforce AI; Steve Jarret, Chief AI Officer of Orange Telecom; and Alondra Nelson, author of the Biden administration’s “AI Bill of Rights.” These expert insights, updated quarterly, will keep you at the cutting edge of GenAI developments.

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English

7 practice exercises

Advance your subject-matter expertise

Learn in-demand skills from university and industry experts
Master a subject or tool with hands-on projects
Develop a deep understanding of key concepts
Earn a career certificate from Coursera

Specialization - 4 course series

This program includes over 15 hands-on labs designed to take you hands-on with powerful large language models to learn generative AI while you build your generative AI strategy.

Through video examples, curated example prompts and guidance on how to use generative AI as your thought partner, you’ll become an AI-powered leader and develop a first draft of your strategy to adapt to this new technology. Projects include:

CEO toolkit: Use GenAI as a "Thought Partner"
Use GenAI to find ways to create value
Use GenAI to find ways to improve productivity
Use GenAI to analyze competitive dynamics
Analyze how GenAI might impact your Value Proposition

The Role of the CEO in Navigating GenAI

Course 14 hours4.8 (118 ratings)View course

What you'll learn

Why GenAI is critically important for CEOs to understand
How to start your AI journey
What AI is and what it can do
How to go hands on with Generative AI to enhance your performance as a CEO

Skills you'll gain

Prompt Engineering, Generative AI, Business Strategy, Strategic Decision-Making, Large Language Modeling, Responsible AI, AI Product Strategy, Organizational Change, Business Leadership, Business Transformation, Strategic Leadership, Strategic Communication, and Communication

Setting a Generative AI Strategy

Course 26 hours4.7 (68 ratings)View course

What you'll learn

How GenAI is poised to impact the business world
How to develop a GenAI strategy
How businesses are developing and deploying their GenAI

Skills you'll gain

Business Strategy, AI Product Strategy, Customer experience strategy (CX), Strategic Thinking, Strategic Planning, Case Studies, Generative AI, Operational Efficiency, Technology Strategies, Customer Insights, Business Planning, Growth Strategies, and Productivity Software

Empowering and Transforming Your Organization with GenAI

Course 32 hours4.9 (34 ratings)View course

What you'll learn

How to prepare your workforce for Generative AI change
How to engage critical stakeholders about your GenAI strategy
The importance of upskilling your team to adopt GenAI

Skills you'll gain

Employee Training, Stakeholder Engagement, Business Transformation, Business Communication, Organizational Change, Organizational Development, Communication, Generative AI Agents, Change Management, Workforce Development, Employee Engagement, and Stakeholder Communications

Navigating Generative AI Risks for Leaders

Course 43 hours4.9 (56 ratings)View course

What you'll learn

The meaning of Responsible AI
The risks and concerns associated with GenAI
Perspectives on how to navigate these risks

Skills you'll gain

Responsible AI, Business Risk Management, Legal Risk, Regulation and Legal Compliance, Data Security, Personally Identifiable Information, Generative AI, Business Ethics, Operational Risk, Data Ethics, and Intellectual Property

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Jeff Maggioncalda, Coursera CEO

17 Courses82,458 learners

Offered by

Coursera

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Frequently asked questions

This program is designed for leaders who are looking to understand and leverage Generative AI within their organizations to enhance strategic decision-making, improve productivity, and create customer value.

No specific background knowledge is required. However, a basic understanding of AI concepts and business strategy would be beneficial. The course is structured to bring all participants up to speed on the essentials of Generative AI.

Generative AI refers to artificial intelligence algorithms that can generate new content, such as text, images, and code, based on learning from a vast amount of data. It includes technologies like natural language processing and image generation models.

Navigating Generative AI for Leaders Specialization

What you'll learn

Overview

Skills you'll gain

Tools you'll learn

What’s included

Advance your subject-matter expertise