Sales jobs span nearly every industry, from agribusiness and pharmaceuticals, to telecommunications and property management. And essential to sales is the management of the sales force. This course provides the knowledge and know how required for careers in sales management. Students are exposed to all facets of sales management, including organizing, selecting, training, motivating, supervising and compensating the sales force, territory management and administration and sales and expense forecasting. Also covered are typical sales management problems and potential solutions. As part of the course, you will meet a number of practicing sales managers who share their experience and knowledge. The learning outcomes are:
Sales Operations/Management Specialization
Sales Operations/Management Specialization
Prepare Yourself for a Sales Management Career. Master knowledge and techniques to manage an effective sales force.
Instructors: Michael F. Walsh, Ph.D.
Included with 
Get in-depth knowledge of a subject
(347 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(347 reviews)
Beginner level
No prior experience required
2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Sales Territory Management
- Sales Strategy
- Recruitment
- Talent Recruitment
- General Sales Practices
- Sales
- Inside Sales
- Compensation Strategy
- Sales Process
- Legal Risk
- Business Ethics
- Organizational Structure
- Employee Training
- Operating Expense
- Account Management
- Expense Management
- Sales Training
- Training and Development
- Marketing Budgets
- Sales Management
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
18 practice exercises
Specialization - 5 course series
What you'll learn
Skills you'll gain
Sales Management, Sales Training, Inside Sales, Business Strategy, Outside Sales, Sales Process, Account Management, Sales Strategy, Selling Techniques, Sales, and Recruitment
What you'll learn
Skills you'll gain
Recruitment, Team Motivation, Interviewing Skills, Job Analysis, Sales Training, Performance Measurement, Performance Appraisal, Sales, Sales Management, Talent Recruitment, and Employee Training
What you'll learn
Skills you'll gain
Expense Management, Sales, Compensation Management, Compensation Strategy, Cost Control, Sales Strategy, Operating Expense, Transportation Operations, Sales Management, Performance Metric, Travel Arrangements, and Goal Setting
What you'll learn
Skills you'll gain
Business Ethics, Sales Territory Management, Forecasting, Sales Management, Budgeting, Marketing Budgets, Market Analysis, Legal Risk, Sales Strategy, Sales, Pareto Chart, and Performance Analysis
What you'll learn
Skills you'll gain
Organizational Structure, Sales Management, Employee Performance Management, Compensation Management, Sales Strategy, Training and Development, Sales Process, Interviewing Skills, General Sales Practices, Sales Territory Management, and Recruitment
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
This specialization contains one course of five weeks, three courses of four weeks, and a final capstone project for a total of 18-19 weeks.
This specialization assumes some familiarity with retail settings, but no specific knowledge is required.
It is strongly recommended that students complete all five courses in sequential order.
More questions
Financial aid available,
¹ Median salary and job opening data are sourced from Lightcast™ Job Postings Report. Content Creator, Machine Learning Engineer and Salesforce Development Representative (1/1/2024 - 12/31/2024) All other job roles (10/1/2024 - 10/1/2025)