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Simplilearn
Social Media Marketing and Brand Advocacy Specialization

Discover new skills with $120 off courses from industry experts. Save now.

  1. Business
  2. Marketing
Simplilearn

Social Media Marketing and Brand Advocacy Specialization

Master Behavioral Marketing & RACE Framework Skill

Simplilearn Instructor

Instructor: Simplilearn Instructor

•

Included with Coursera Plus

Learn more

3 course series
Get in-depth knowledge of a subject
4.7

(8 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

Beginner

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
3 course series
Get in-depth knowledge of a subject
4.7

(8 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

Beginner

1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Understand social media trends, types, personalization, and analytics.

  • Create buyer personas, set goals, and optimize Facebook/Instagram pages.

  • Develop effective social media ad campaigns using the RACE Framework.

  • Enhance engagement, conversions, and retention; leverage YouTube/LinkedIn.

Overview

This two-course Social Media Marketing program equips you with the skills to excel digital marketing roles. Learn to attract new customers, engage them through digital channels, and drive transactions. Delve into behavioral marketing, understand its types, personalization, and significance. Develop comprehensive strategies, build buyer personas, set goals, and evaluate digital channels. The course covers the RACE Framework to enhance engagement, drive conversions, and boost ROI. Gain expertise in Customer Lifecycle Management (CLM) to improve retention and maximize lifetime value.

Industry experts guide you with hands-on activities and examples simulating common digital marketing tasks. Completing both courses equips you to apply for entry-level digital marketing jobs.

By the end, you will:

  • Understand social media and behavioral marketing trends

  • Optimize Facebook and Instagram pages

  • Plan and execute social media strategies

  • Analyze key metrics and optimize performance

Skills you'll gain

  • Digital Marketing
  • Instagram
  • Marketing Planning
  • E-Commerce
  • Social Media Campaigns
  • UI/UX Strategy
  • Customer Relationship Management
  • Social Media Strategy
  • Customer Retention
  • Customer Acquisition Management
  • Brand Management
  • Content Performance Analysis
  • Marketing Strategies
  • Growth Strategies
  • Digital Advertising
  • Marketing Strategy and Techniques
  • Marketing
  • Social Media Marketing

Tools you'll learn

  • Pinterest
  • Facebook

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
33 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Simplilearn

Specialization - 3 course series

- Project Name: Work on Online Marketing Strategy for Textile Manufacturing Company

- Project Name: Work on Social Media Marketing to regain the overall CMS (Customer Market Share)

- Project Name: Work on RMS (Revenue Market Share) for a shoe company brand

What you'll learn

  • Understand types, personalization, and analytics in behavioral marketing.

  • Create buyer personas and set strategic goals.

  • Enhance engagement, conversions, and ROI using the RACE Framework.

  • Improve retention and lifetime value through CLM techniques.

Skills you'll gain

Category: Consumer Behaviour
Consumer Behaviour
Category: Customer Engagement
Customer Engagement
Category: Digital Marketing
Digital Marketing
Category: Marketing Strategies
Marketing Strategies
Category: Growth Strategies
Growth Strategies
Category: Marketing Planning
Marketing Planning
Category: Social Media Marketing
Social Media Marketing
Category: Customer Retention
Customer Retention
Category: Persona Development
Persona Development
Category: Customer Insights
Customer Insights
Category: E-Commerce
E-Commerce
Category: Customer Relationship Management
Customer Relationship Management
Category: Customer Acquisition Management
Customer Acquisition Management

What you'll learn

  • Understand social media trends and their impact on brand and customer engagement.

  • Create and optimize Facebook and Instagram business pages.

  • Develop and implement effective social media ad campaigns.

  • Leverage YouTube and LinkedIn for marketing and brand building.

Skills you'll gain

Category: Social Media Marketing
Social Media Marketing
Category: Brand Management
Brand Management
Category: Social Media Strategy
Social Media Strategy
Category: Brand Awareness
Brand Awareness
Category: Instagram
Instagram
Category: Digital Advertising
Digital Advertising
Category: Target Audience
Target Audience
Category: Customer Engagement
Customer Engagement
Category: LinkedIn
LinkedIn
Category: Social Media Campaigns
Social Media Campaigns
Category: Pinterest
Pinterest
Category: Content Creation
Content Creation
Category: Facebook
Facebook
Category: Content Performance Analysis
Content Performance Analysis

What you'll learn

  • Understand digital marketing fundamentals, history, and key channels.

  • Differentiate between digital and traditional marketing, and evaluate their ROI.

  • Implement the 4Ps, SAVE Framework, and use Mintzberg's 5Ps with PESTLE and SWOT.

  • Leverage technology in marketing communications, and analyze influencer and video marketing.

Skills you'll gain

Category: Digital Marketing
Digital Marketing
Category: Social Media Marketing
Social Media Marketing
Category: Marketing Strategy and Techniques
Marketing Strategy and Techniques
Category: Marketing
Marketing
Category: Search Engine Optimization
Search Engine Optimization
Category: UI/UX Strategy
UI/UX Strategy
Category: Brand Awareness
Brand Awareness
Category: Web Analytics and SEO
Web Analytics and SEO
Category: Consumer Behaviour
Consumer Behaviour
Category: Business Strategy
Business Strategy
Category: Video Production
Video Production
Category: E-Commerce
E-Commerce
Category: Digital Advertising
Digital Advertising
Category: Content Marketing
Content Marketing

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Simplilearn Instructor
Simplilearn Instructor
Simplilearn
29 Courses•26,982 learners

Offered by

Simplilearn

Offered by

Simplilearn

Simplilearn is a global leader in digital upskilling, offering highly specialized training in emerging technologies and processes shaping the digital economy's future. We focus on innovations transforming the digital landscape while significantly reducing costs and time compared to traditional methods. More than one million professionals and 2,000 corporate training organizations have benefited from our award-winning programs to achieve their career and business goals.

Why people choose Coursera for their career

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Frequently asked questions

It takes 2 months to complete the Specialization

Basic understand of Digital Marketing like Social Media

It is recommended to take in the same order

There is no University credit for completing the Specialization

You can unlock the Specialization level certificate

Social media can be used for brand advocacy by engaging loyal customers to share their positive experiences and promote your brand. Encouraging user-generated content, leveraging influencers, and interacting with followers can amplify your brand's reach and credibility.

Five ways of social media marketing include creating engaging content, utilizing paid advertising, leveraging influencer partnerships, conducting social listening, and engaging directly with your audience through comments and messages.

Three social media marketing strategies are:

1) Content creation and curation to engage your audience

2) Paid social media advertising to reach a broader audience, and

3) Influencer marketing to leverage the credibility and reach of popular figures.

Businesses use social media for marketing by creating and sharing content to engage their audience, running targeted ad campaigns, collaborating with influencers, and using analytics to track and optimize their marketing efforts. They also engage with customers through comments, messages, and social listening tools to enhance customer relationships.

This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

No, you cannot take this course for free. When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. If you cannot afford the fee, you can apply for financial aid.

More questions

Visit the learner help center

Financial aid available,

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