HubSpot Academy
Strategic Customer Relationship Management & Sales Technique Specialization
HubSpot Academy

Strategic Customer Relationship Management & Sales Technique Specialization

Leading People and Teams Specialization. Launch your career in inbound sales. Go from beginner to job ready in about (time frame) and earn a Specialization certification from HubSpot. No experience needed to get started.

Rachel Sheldon
Tiphaine Amblard
Kyle Jepson

Instructors: Rachel Sheldon

Included with Coursera Plus

Get in-depth knowledge of a subject
3.3

(11 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
3.3

(11 reviews)

Beginner level

Recommended experience

3 months to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop a marketing-driven sales enablement strategy

  • Generate and manage leads with the HubSpot CRM and Sales Hub tools

  • Organize, visualize, and report on sales data with HubSpot’s CRM

Details to know

Shareable certificate

Add to your LinkedIn profile

Taught in English
99 practice exercises

See how employees at top companies are mastering in-demand skills

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Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from HubSpot Academy

Specialization - 5 course series

Sales Enablement

Sales Enablement

Course 127 hours

What you'll learn

  • How to manage for sales enablement through alignment of the sales and marketing teams

  • Strategies for making connections with your buyers

  • How to enable continued customer success, even after the sale

Skills you'll gain

Content Marketing, Service Level Agreement, Content Creation, Sales Strategy, Sales Enablement, Customer Success Management, Target Audience, Content Strategy, Sales, Sales Training, Lead Generation, Sales Process, and Customer Engagement
Inbound Sales

Inbound Sales

Course 220 hours

What you'll learn

  • How to develop an inbound sales strategy that uses social selling

  • How to identify and connect with inbound leads using an outreach sequence

  • How to create a personalized sales presentation that answers your prospects’ questions and motivates them to move forward with buying

Skills you'll gain

Sales Strategy, Persona Development, Prospecting and Qualification, Sales Process, Email Automation, Target Audience, Customer Engagement, Prioritization, Lead Generation, Sales Presentations, Customer Analysis, Sales Pipelines, and Sales
Lead Management with HubSpot

Lead Management with HubSpot

Course 321 hours

What you'll learn

  • How to create an effective lead management strategy and workflow

  • Lead segmentation, qualification, and nurturing within HubSpot

  • How to track lead managemetn results and report them in a dashboard

Skills you'll gain

Lead Generation, Service Level Agreement, HubSpot CRM, Key Performance Indicators (KPIs), Process Mapping, Customer Relationship Management (CRM) Software, Performance Reporting, Workflow Management, Marketing Automation, Email Marketing, Sales Process, Sales Management, Sales Pipelines, Prioritization, and Dashboard
Sales Reporting with HubSpot

Sales Reporting with HubSpot

Course 417 hours

What you'll learn

  • How to audit, clean, and organize your data with HubSpot’s CRM platform

  • Identify and analyze key metrics for sales effectiveness and customer service success according to your business goals

  • How to create custom reports on the HubSpot dashboard with compelling data visualizations

Skills you'll gain

HubSpot CRM, Data-Driven Decision-Making, Dashboard, Goal Setting, Sales, Key Performance Indicators (KPIs), Customer Success Management, Forecasting, Customer Data Management, Business Metrics, Data Visualization, Sales Enablement, Customer Service, Performance Metric, Customer Relationship Management (CRM) Software, Business Reporting, Sales Pipelines, and Performance Reporting

What you'll learn

  • How to create an effective and efficient sales process

  • How to develop a sales team hiring strategy

  • How to implement an effective sales team onboarding program

Skills you'll gain

Sales Process, Employee Coaching, Sales Strategy, Employee Onboarding, Goal Setting, Sales Training, Target Market, Process Development, Sales Management, Sales Enablement, Customer Insights, and Recruitment

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Rachel Sheldon
HubSpot Academy
8 Courses4,410 learners
Tiphaine Amblard
HubSpot Academy
8 Courses10,757 learners

Offered by

HubSpot Academy

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