This Specialization is designed for creatives, marketers, and entrepreneurs eager to integrate AI into their branding, content creation, and digital marketing strategies. Through four hands-on courses, you’ll learn how to name your brand, design a logo, create video avatars, build realistic AI videos, and craft high-impact prompts for content and SEO—all with the help of generative AI tools like ChatGPT, Canva, HeyGen, and Eleven Labs. By the end, you’ll be equipped to transform your creative process with confidence and efficiency.

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AI for Business: Branding, Creative Content, and Marketing Specialization
AI Tools for Branding and Content Creation. Master AI tools to streamline your branding, video content, and creative marketing workflow.

Instructor: Skillshare
Included with
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What you'll learn
Use AI tools like ChatGPT, Canva, and HeyGen to develop a brand identity, video avatars, and dynamic marketing content.
Apply prompt engineering techniques to create content faster, including social posts, blog articles, and email campaigns.
Build a repeatable creative workflow that combines human intuition with AI automation for branding, video, and content strategy.
Overview
Skills you'll gain
Tools you'll learn
What’s included

Add to your LinkedIn profile
July 2025
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Skillshare

Specialization - 4 course series
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
What you'll learn
Skills you'll gain
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
Yes! To get started, click the course card that interests you and enroll. You can enroll and complete the course to earn a shareable certificate. When you subscribe to a course that is part of a Specialization, you’re automatically subscribed to the full Specialization. Visit your learner dashboard to track your progress.
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