En esta Especialización, desarrollarás técnicas elementales en el lenguaje de los negocios, que podrás usar para cambiar a una nueva carrera, comenzar o mejorar tu pequeño negocio, o aplicar en la escuela de negocios para continuar tu formación. Durante cuatro cursos, aprenderás los fundamentos del marketing, la contabilidad, las operaciones y las finanzas. En el Proyecto Final, aplicarás las habilidades aprendidas para desarrollar una estrategia de mercado para tratar un reto empresarial real.
Fundamentos Empresariales Specialization
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Fundamentos Empresariales Specialization
Resuelve Problemas Empresariales Reales. Domina los fundamentos del marketing, la contabilidad, las operaciones y las finanzas.
Instructors: Michael R Roberts
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Get in-depth knowledge of a subject
(322 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
(322 reviews)
Beginner level
No prior experience required
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in Spanish
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- Develop a deep understanding of key concepts
- Earn a career certificate from University of Pennsylvania
Specialization - 5 course series
Introducción al Marketing
Course 18 hours
What you'll learn
Skills you'll gain
Category: Brand Strategy
Category: Marketing Strategies
Category: Consumer Behaviour
Category: Branding
Category: Customer experience strategy (CX)
Category: Marketing
Category: E-Commerce
Category: Customer Insights
Category: Strategic Marketing
Category: Online Advertising
Category: Market Dynamics
Category: Go To Market Strategy
Category: Marketing Communications
Introducción a la Contabilidad Financiera
Course 212 hours
What you'll learn
Skills you'll gain
Category: Balance Sheet
Category: Cash Flows
Category: Financial Statement Analysis
Category: Depreciation
Category: Financial Statements
Category: Income Statement
Category: Revenue Recognition
Category: Accrual Accounting
Category: Financial Accounting
Category: Ledgers (Accounting)
Category: Bookkeeping
Category: General Accounting
Category: Financial Analysis
Category: Accounting
Category: Equities
Introducción a la Gestión de Operaciones
Course 312 hours
What you'll learn
Skills you'll gain
Category: Operations Management
Category: Process Analysis
Category: Process Improvement
Category: Performance Measurement
Category: Quality Management
Category: Operational Efficiency
Category: Resource Utilization
Category: Inventory Management System
Category: Business Process
Category: Capacity Management
Category: Production Management
Category: Workflow Management
Introducción a las Finanzas Corporativas
Course 48 hours
What you'll learn
Skills you'll gain
Category: Corporate Finance
Category: Cash Flows
Category: Finance
Category: Return On Investment
Category: Capital Budgeting
Category: Financial Modeling
Category: Financial Management
Category: Business Mathematics
Category: Timelines
Category: Loans
Category: Financial Analysis
Proyecto de Fundamentos Empresariales de Wharton
Course 57 hours
What you'll learn
Skills you'll gain
Category: Business Management
Category: Business Operations
Category: Competitive Analysis
Category: Proposal Writing
Category: Business Strategies
Category: Analysis
Category: Business Marketing
Category: Performance Review
Category: Business Analysis
Category: Business
Category: Business Strategy
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Frequently asked questions
El tiempo puede variar dependiendo de cuándo se ofrecen los cursos, pero muchos estudiantes pueden completarlo en 6 meses.
Cada curso se ofrece mensualmente.
Puede pagar por la especialización completa, o pagar individualmente por cada curso conforme se va avanzando. Se ofrece ayuda financiera a los estudiantes que demuestran su interés y necesidad.
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Financial aid available,