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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Placeholder
      Status: Free
      Free
      C

      Coursera Instructor Network

      Content Creation With Generative AI

      Skills you'll gain:

      4.6
      Rating, 4.6 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Digital Marketing Trends

      Skills you'll gain: Brand Marketing, Advertising Campaigns, Brand Management, Marketing Strategies, MarTech, Customer Engagement, Social Media Marketing, Digital Marketing, Consumer Behaviour, Content Marketing, Marketing Planning, Marketing Analytics, Market Trend, Social Media Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Customer Analysis, Marketing Strategies, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Effectiveness, Marketing Channel, Email Marketing, Marketing Communications, Target Audience, Persona Development, Marketing Analytics, E-Commerce, Search Engine Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      168 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Marketing Strategies, Marketing Channel, Instagram, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Increase Engagement to your Instagram Business Profile

      Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling

      4
      Rating, 4 out of 5 stars
      ·
      313 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Digital Marketing, Web Analytics, Email Marketing, Marketing Strategies, Social Media Marketing, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing, Advertising Campaigns, Advertising, Data-Driven Decision-Making, Performance Measurement, Key Performance Indicators (KPIs)

      4.4
      Rating, 4.4 out of 5 stars
      ·
      28 reviews

      Advanced · Course · 1 - 3 Months

    • Placeholder
      Status: Free
      Free
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Culture Transformation, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Human Resource Strategy, Strategic Marketing, Organizational Change, Customer Engagement, Consumer Behaviour, Cross-Functional Collaboration

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.6K reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Marketing Automation, Personally Identifiable Information, Newsletters, Digital Marketing, Data Management, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Content Creation, Performance Metric, Target Audience, Key Performance Indicators (KPIs), Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      C

      Coursera Project Network

      Small Business Marketing Using Facebook

      Skills you'll gain: Facebook, Marketing Analytics, Advertising, Social Media Content, Content Development and Management, Social Media Marketing, Marketing, Social Media, Scheduling, Target Audience, Social Media Management, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      246 reviews

      Mixed · Guided Project · Less Than 2 Hours

    • Placeholder
      C

      Coursera Project Network

      Create social media content with Prezi

      Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Facebook, LinkedIn, Brand Awareness, Digital Marketing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Placeholder
      D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Content Marketing, Instagram, Marketing, Facebook, Digital Marketing, Content Strategy, LinkedIn, Customer Engagement, Advertising Campaigns

      4.4
      Rating, 4.4 out of 5 stars
      ·
      84 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      D

      Digital Marketing Institute

      Twitter, LinkedIn, and YouTube Marketing

      Skills you'll gain: LinkedIn, Social Media Marketing, Social Media, Social Media Content, Marketing, B2B Sales, Professional Networking, Advertising Campaigns, Social Media Strategy, Marketing Analytics, Digital Marketing, Advertising, Selling Techniques, Content Creation, Lead Generation, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Beginner · Course · 1 - 4 Weeks

    Content Marketing learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1234…244

    In summary, here are 10 of our most popular content marketing courses

    • Content Creation With Generative AI: Coursera Instructor Network
    • Digital Marketing Trends: Coursera Instructor Network
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Introduction to Social Media Marketing: Meta
    • Increase Engagement to your Instagram Business Profile : Coursera Project Network
    • Digital Marketing: Illinois Tech
    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Think Outside the Inbox: Email Marketing: Google
    • Small Business Marketing Using Facebook: Coursera Project Network
    • Create social media content with Prezi : Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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