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University of Virginia Darden School Foundation
Advertising in the Age of Generative AI
  • About
  • Outcomes
  • Modules
  • Recommendations
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  2. Business
  3. Marketing
University of Virginia Darden School Foundation

Advertising in the Age of Generative AI

This course is part of Generative AI in Marketing Specialization

Rajkumar Venkatesan

Instructor: Rajkumar Venkatesan

3,117 already enrolled

Included with Coursera Plus

•Learn more
2 modules
Gain insight into a topic and learn the fundamentals.
4.6

(28 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

Prior knowledge of AI and Marketing is recommended, but not required.

1 hour to complete
Flexible schedule
Learn at your own pace

2 modules
Gain insight into a topic and learn the fundamentals.
4.6

(28 reviews)

Beginner level

Recommended experience

Recommended experience

Beginner level

Prior knowledge of AI and Marketing is recommended, but not required.

1 hour to complete
Flexible schedule
Learn at your own pace
  • About
  • Outcomes
  • Modules
  • Recommendations
  • Testimonials

What you'll learn

  • You will learn how to create a brand essence statement for brand awareness.

  • You will learn how to create a logo for a brand using Generative AI.

Skills you'll gain

  • Generative AI Agents
  • Brand Awareness
  • Branding
  • Marketing Design
  • Brand Management
  • Brand Loyalty
  • Marketing Psychology
  • Digital Advertising
  • Brand Strategy
  • Advertising

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

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 logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Generative AI in Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

The Advertising in the Age of Generative AI course provides you with the knowledge, skills, and tools needed to build and maintain a clear and strong brand that is distinguishable from the competition and builds customer loyalty, familiarity, and comfortability. This course will allow for you to appropriately practice using Generative AI to generate compelling and effective logos as part of a brand strategy. This course is ideal for marketing professionals looking to create and establish a strong brand identity for their organization and want to gain valuable insights on how Generative AI is used in brand awareness and logo generation.

Welcome to the Advertising in the Age of AI module! Advertising and creating a strong brand identity is critical and essential for any marketing organization in the face of competition. A strong brand is the core identity that creates an impactful, lasting impression, and a connection with customers that resonates with their needs, wants, and beliefs. In this module, we’ll focus on Vibe Kayak's and how you will use Vibe Kayak's as a brand for generating a logo to understand the impact that logos have on on a brands value and proposition.

What's included

1 video5 readings1 discussion prompt

1 video
  • Vibe Kayak's Overview•0 minutes•Preview module
5 readings•Total 14 minutes
  • Course Structure and Planning•2 minutes
  • Course and Coursera Policies•5 minutes
  • Participant and Course Support•2 minutes
  • Use Discussion Forms to Deepen your Learning•2 minutes
  • Your Coursera Experience•3 minutes
1 discussion prompt•Total 15 minutes
  • Anticipation of Using Generative AI for Advertising•15 minutes

Welcome to the Advertising in the Age of AI: Logo Generation module! Logos are an extremely valuable and essential to marketing and customer service for brand recognition, awareness, and differentiation. A consistent and memorable logo creates a sense of familiarity and comfortability for customers, that helps build trust and credibility in marketing organizations. In this module, you will participate in a brand exercise where you will formulate a brand essence statement for Vibe Kayak's to create a clear and compelling representation of its brand. Finally, in this module, you will practice how to generate a logo from the brand essence statement for Vibe Kayak's, and learn the appropriate considerations in using Generative AI for creating content as part of an organizations marketing strategy.

What's included

1 video1 reading1 assignment1 discussion prompt

1 video•Total 1 minute
  • Generative AI Logo Generation Assignment Video•1 minute•Preview module
1 reading•Total 5 minutes
  • Generative AI Logo Generation Overview and Assignment Directions•5 minutes
1 assignment•Total 1 minute
  • Completion Check: Using Generative AI to Create Content Discussion and Reflection•1 minute
1 discussion prompt•Total 30 minutes
  • Using Generative AI to Create Content Discussion and Reflection•30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings

Instructor ratings

We asked all learners to give feedback on our instructors based on the quality of their teaching style.

4.8 (5 ratings)
Rajkumar Venkatesan
Rajkumar Venkatesan
15 Courses•486,377 learners

Offered by

University of Virginia Darden School Foundation

Offered by

University of Virginia Darden School Foundation

The Darden School Foundation is an independent, nonprofit, tax-exempt corporation that supports the Darden School of Business at The University of Virginia and its academic mission by offering Darden's top-ranked Executive Education & Lifelong Learning programs, and managing The Forum Hotel by Kimpton on Darden Grounds.

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