Este curso ofrece una visión estratégica sobre las tendencias, retos y oportunidades que marcarán el futuro del marketing deportivo. El alumnado explorará estrategias de expansión internacional, la adaptación a contextos culturales diversos y casos de éxito global como el del Real Madrid C. F.
El futuro del marketing deportivo
El futuro del marketing deportivo
This course is part of Marketing deportivo: La fórmula tecnológica Specialization
Instructor: Marisa Sáenz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Expandirse a mercados globales y adaptarse a diferencias culturales.
Diseñar modelos centrados en el fan con contenido y membresías personalizadas.
Crear ingresos modernos con productos digitales e innovación en pricing.
Skills you'll gain
- Business Management
- Customer experience improvement
- Brand Management
- Marketing Strategy and Techniques
- Customer Engagement
- Content Strategy
- Metadata Management
- Global Marketing
- Augmented and Virtual Reality (AR/VR)
- Revenue Management
- Business Modeling
- Innovation
- Cultural Sensitivity
- Digital Transformation
- Personalized Service
- Price Negotiation
- Customer Relationship Management
- User Experience Design
- Data-Driven Decision-Making
- Artificial Intelligence
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
August 2025
Assessments
6 assignments
Taught in Spanish
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Build your subject-matter expertise
This course is part of the Marketing deportivo: La fórmula tecnológica Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Examina estrategias para expandirse a mercados internacionales y aprovechar la diversidad cultural para impulsar el éxito en marketing. Aprende de los logros globales del Real Madrid y descubre cómo las marcas de clase mundial construyen su presencia internacional.
What's included
6 videos3 readings2 assignments1 discussion prompt
Explora la transición del marketing tradicional hacia modelos que sitúan a los aficionados en el centro. Este módulo aborda experiencias personalizadas, contenido exclusivo, membresías y estrategias de marketing experiencial que fomentan una lealtad más profunda y un mayor compromiso por parte de los aficionados.
What's included
6 videos3 readings2 assignments1 discussion prompt
Descubre estrategias para diversificar las fuentes de ingresos en el marketing deportivo. Aprende enfoques innovadores en la venta de entradas, el merchandising, el contenido digital y las membresías premium que maximizan el crecimiento y garantizan la sostenibilidad a largo plazo.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Leadership and Management
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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