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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,244 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4476 - 4500 of 6,291 Reviews for Foundations of Digital Marketing and E-commerce

By Jonathan V P M

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Feb 16, 2025

Muy completo

By Surender N R

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Jan 22, 2025

GREAT COURSE

By SWARAJ P Y

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Jan 21, 2025

it was great

By Sanjib S

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Dec 9, 2024

nice course

By Elizabeth P

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Dec 7, 2024

muy contenta

By Rafli Y A

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Nov 24, 2024

Good Course.

By Atef A

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Nov 22, 2024

Great Course

By Deepa P

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Oct 27, 2024

great course

By Mario E G T

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Oct 24, 2024

estubo padre

By Md S A ( D S

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Oct 20, 2024

Great Course

By Shashank T

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Oct 16, 2024

great course

By Wendy L R

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Oct 4, 2024

Great stuff!

By Olatunji A

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Sep 25, 2024

Great course

By Rabiah K

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Sep 8, 2024

Great course

By Thapio W

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Aug 11, 2024

Keren sekali

By DIFA D A

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Jul 15, 2024

great lesson

By Aliraaj R

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Jul 15, 2024

BEST course!

By Elio O

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Jun 27, 2024

A fine start

By kantumuchi s

•

Jun 8, 2024

Great course

By WAQAR J

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May 31, 2024

good Teacher

By Bhakti s

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May 30, 2024

Good session

By Aga's W F

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Apr 10, 2024

Great course

By neama o

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Mar 18, 2024

great course

By Kearabetswe M

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Mar 7, 2024

It’s amazing

By Giang Đ

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Mar 4, 2024

IT'S HELPFUL