Name: Foundations of Digital Marketing and E-commerce
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (6344 reviews)

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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8

stars

27,244 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4501 - 4525 of 6,291 Reviews for Foundations of Digital Marketing and E-commerce

By Sanjarbek E

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Feb 12, 2024

Very good!!!

By AMIRU Y B T A

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Feb 5, 2024

GREAT COURSE

By Kostadin S

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Feb 1, 2024

Really good!

By Velvet L

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Jan 10, 2024

Very helpful

By Aniket W

•

Jan 5, 2024

Great Course

By Bella H A

•

Dec 31, 2023

great course

By Md A

•

Dec 29, 2023

it was great

By Tadjadine M a

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Dec 24, 2023

it was great

By Do P L

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Nov 22, 2023

Very helpful

By Gabriella T

•

Nov 22, 2023

very helpful

By Anjanette C

•

Nov 15, 2023

very helpful

By Solaris

•

Nov 1, 2023

nice course！

By Fransiska Y H

•

Oct 25, 2023

sangat bagus

By Hadi M J K

•

Oct 12, 2023

Exceptional!

By Asep L H

•

Oct 12, 2023

thk coursera

By Shourya V

•

Aug 4, 2023

Great Course

By kyaw z

•

Jul 30, 2023

great course

By iqbal p

•

Jul 17, 2023

Great course

By Markina I

•

Jul 13, 2023

Exelent!!!!!

By Yubin L

•

Jun 25, 2023

Informative!

By Muhammad Y M

•

Jun 14, 2023

Informative.

By Indra P

•

Jun 13, 2023

Great Course

By David G

•

Jun 8, 2023

Great course

By Gustavo M E

•

May 29, 2023

Nice content

By Bignard U R

•

May 14, 2023

Great Tutors