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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,244 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4801 - 4825 of 6,292 Reviews for Foundations of Digital Marketing and E-commerce

By WILLIAM V

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Jun 12, 2024

EXCELENTE

By suwilanji p

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Jun 6, 2024

Rich data

By Vinit D

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May 30, 2024

I like it

By Rebeca T

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May 21, 2024

incrível!

By JULIO C

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May 19, 2024

EXCELENTE

By JOAO P F S

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May 7, 2024

muito bom

By Sabir H

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Apr 23, 2024

Very Good

By Greer A

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Apr 22, 2024

excellent

By K H

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Apr 17, 2024

very good

By Kirills A

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Mar 7, 2024

Excellent

By Thyago B d M

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Mar 4, 2024

muito top

By Samir S

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Feb 14, 2024

very good

By Muhammad F D

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Feb 5, 2024

Great !!!

By Muhammad

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Feb 5, 2024

Excellent

By Robby G R T

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Feb 4, 2024

Very Good

By Lakshay B

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Feb 4, 2024

excellent

By shantanu s

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Feb 1, 2024

Superb...

By Yakubu M

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Jan 31, 2024

Excellent

By Gihan K

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Jan 18, 2024

thank you

By Alejandro G

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Jan 7, 2024

Excellent

By Nonadya M

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Dec 31, 2023

Very Nice

By Kartik T

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Dec 31, 2023

Very Nice

By vijay s

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Dec 25, 2023

very good

By hamid u r

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Dec 21, 2023

very good

By Abdulrehman M

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Dec 20, 2023

very good