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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,244 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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By Madinatu A

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Jun 14, 2023

THANK YOU

By Ana L M d F C

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Jun 14, 2023

Excelente

By Abdifatah B H

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Jun 7, 2023

Very woow

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May 30, 2023

very good

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May 29, 2023

thank you

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May 24, 2023

very good

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May 24, 2023

Excelente

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May 5, 2023

Excellent

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May 2, 2023

Excellent

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Apr 21, 2023

great !!!

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Apr 16, 2023

Very nice

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Apr 8, 2023

Excellent

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Apr 8, 2023

like it!!

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Mar 31, 2023

excelente

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Mar 27, 2023

fabulous

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Mar 24, 2023

Excelent!

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Mar 19, 2023

very good

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Mar 15, 2023

Excelente

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Feb 27, 2023

Awesome!!

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Feb 23, 2023

Excellent

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Feb 15, 2023

very good

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Feb 12, 2023

excellent

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Jan 27, 2023

very good

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Jan 15, 2023

Very nice

By Yudin B

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Jan 7, 2023

THANK YOU