When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Generating and Testing Ideas

Generating and Testing Ideas

This course is part of Entrepreneurship and New Venture Creation Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply various ideation techniques to generate and structure new business concepts from real-world problems.
Formulate a clear concept statement to articulate and assess the preliminary viability of a business idea.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Entrepreneurship and New Venture Creation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn how to transform your creative ideas into viable business ventures by mastering the process of feasibility analysis. This course provides insight into how entrepreneurs generate and test new concepts, identify problems to solve in everyday life, and avoid confirmation bias when validating their assumptions. By the end of this course, you will be able to systematically evaluate the potential of your entrepreneurial ideas and confidently determine which ones are worth pursuing.

This course dives into the dynamic process of generating and testing ideas for entrepreneurial ventures. You'll gain insight into how entrepreneurs spark new ideas and uncover opportunities for business ventures. Feasibility analysis is a critical step in the entrepreneurial journey, and in this module, we guide you through the process. You'll learn how to draw a mind map as a tool for organizing thoughts and exploring connections between ideas and frustrations. You'll also have the opportunity to identify problems to potentially solve in everyday life and understand the concept of confirmation bias.

What's included

1 video2 assignments3 app items4 plugins

1 videoTotal 3 minutes

Testing Our Ideas; Is it Feasible?3 minutes

2 assignmentsTotal 60 minutes

Graded Quiz30 minutes
Practice Quiz30 minutes

3 app itemsTotal 85 minutes

Reading: Generating Ideas pp. 63-7625 minutes
Reading: Feasibility Analysis and Demand pp. 80-9325 minutes
Reading: Industry and Target Market Feasibility Analysis pp. 94-11235 minutes

4 pluginsTotal 20 minutes

Interactive: Finding Gaps in the Marketplace5 minutes
Interactive: Different Ways Entrepreneurs Generate Ideas5 minutes
Interactive: Confirmation Bias5 minutes
Interactive: Ideas for Products5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.