Pearson

Entrepreneurship and New Venture Creation Specialization

Pearson

Entrepreneurship and New Venture Creation Specialization

Entrepreneurship And Business Planning.

Build Entrepreneurial Skills To Evaluate Opportunities, Plan Ventures, And Pitch Ideas

Pearson

Instructor: Pearson

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Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
Beginner level

Recommended experience

4 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Evaluate entrepreneurial opportunities and apply proven frameworks to develop viable business models.

  • Create a compelling business plan and pitch deck to assess feasibility and communicate your venture's value.

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Taught in English
Recently updated!

July 2026

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Specialization - 8 course series

What is Entrepreneurship?

What is Entrepreneurship?

Course 1, 2 hours

What you'll learn

  • Analyze the fundamental principles of entrepreneurship and the mindsets and motivations of successful entrepreneurs.

  • Evaluate different startup models and the critical role of innovation in achieving entrepreneurial success.

Recognizing Opportunity

Recognizing Opportunity

Course 2, 2 hours

What you'll learn

  • Analyze the key characteristics that differentiate a business idea from a viable market opportunity.

  • Evaluate how environmental factors and personal traits influence the discovery of new business opportunities.

Generating and Testing Ideas

Generating and Testing Ideas

Course 3, 3 hours

What you'll learn

  • Apply various ideation techniques to generate and structure new business concepts from real-world problems.

  • Formulate a clear concept statement to articulate and assess the preliminary viability of a business idea.

Understanding Business Models

Understanding Business Models

Course 4, 3 hours

What you'll learn

  • Analyze the components of a business model to determine how a firm creates, delivers, and captures value.

  • Assess the viability of a business idea by conducting a comprehensive feasibility analysis.

Industry and Competitor Analysis

Industry and Competitor Analysis

Course 5, 3 hours

What you'll learn

  • Evaluate industry attractiveness and structure by applying analytical frameworks like the five forces model.

  • Analyze the competitive landscape to identify strategic market opportunities and potential advantages.

Writing a Business Plan

Writing a Business Plan

Course 6, 3 hours

What you'll learn

  • Develop a comprehensive business plan by outlining its essential components and strategic purpose.

  • Create a persuasive investor pitch to effectively communicate the value and potential of a business idea.

Preparing the Legal Foundation

Preparing the Legal Foundation

Course 7, 3 hours

What you'll learn

  • Analyze the legal requirements and financial structures essential for launching and operating a new business.

  • Develop a foundational marketing strategy by defining a target market and establishing a compelling brand identity.

Growing a Business

Growing a Business

Course 8, 4 hours

What you'll learn

  • Apply core marketing and sales frameworks to develop a go-to-market strategy for a new venture.

  • Evaluate strategies for scaling a business and protecting its intellectual property to ensure long-term growth.

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Instructor

Pearson
Pearson
80 Courses66 learners

Offered by

Pearson

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