By completing this course, learners will be able to analyze market environments using tools like SWOT and PESTLE, evaluate socio-environmental and consumer factors, formulate effective marketing objectives and product strategies, and implement structured plans through logistics and execution frameworks. They will also learn to assess outcomes through performance and impact analysis, ensuring continuous improvement and long-term success.

Discover new skills with $120 off courses from industry experts. Save now.


Master Marketing Case Study: Analyze, Evaluate & Implement
This course is part of Marketing Fundamentals and Strategy Case Studies Specialization

Instructor: EDUCBA
Included with
What you'll learn
Analyze markets using SWOT, PESTLE, and consumer/environmental factors.
Formulate marketing objectives, product strategies, and brand positioning.
Implement, evaluate, and refine strategies through execution frameworks.
Skills you'll gain
Details to know

Add to your LinkedIn profile
September 2025
14 assignments
See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate

There are 4 modules in this course
This module introduces the fundamentals of marketing, providing context through a company overview, its vision and mission, and early performance indicators. Learners will explore how industry positioning and global presence shape the foundation for market penetration.
What's included
10 videos3 assignments1 plugin
This module focuses on evaluating external and internal market influences. Learners will assess socio-environmental impacts, key observations, marketing audits, and use analytical tools like PESTLE and consumer research to uncover opportunities and threats in new markets.
What's included
10 videos4 assignments
This module builds on strategic planning by aligning objectives, product parameters, and branding with market needs. Learners will apply tools such as SWOT analysis, brand matrix, and pricing/promotional strategies to position a company effectively in competitive environments.
What's included
9 videos4 assignments
This module covers the operational side of marketing, including logistics, implementation frameworks, and evaluation methods. Learners will measure results through performance and impact analysis to ensure marketing strategies deliver long-term value.
What's included
5 videos3 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Explore more from Finance
Why people choose Coursera for their career





Open new doors with Coursera Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose Coursera for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
More questions
Financial aid available,