When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Product Development and Services Marketing

Product Development and Services Marketing

This course is part of Principles of Marketing Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Evaluate product and service strategies from development through the entire lifecycle.
Develop branding strategies that build equity and create long-term business value.

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Principles of Marketing Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn to lead the marketing function at the very heart of business: product management. This course explores the crucial role of product managers in creating and launching new products, developing brand strategy, and managing the entire product lifecycle in response to ever-changing markets. By the end of this course, you will be able to apply these strategic skills to successfully guide a product or service from its initial concept to long-term market success.

The very heart of every business is what product they sell or the service they provide. It may not seem obvious, but these are marketing functions. More specifically, it is the function of product managers and/or owners. They lead teams that are responsible for creating and launching new products, developing branding strategy and managing products over their lifecycle. In this course, we'll examine each of these activities and product managers and owners continually have to adjust their strategies to meet ever-changing markets and buyer behavior.

What's included

1 video2 assignments4 app items4 plugins

1 videoTotal 3 minutes

Product Development & Services Marketing3 minutes

2 assignmentsTotal 60 minutes

Practice Quiz30 minutes
Graded Quiz30 minutes

4 app itemsTotal 115 minutes

Reading: Understanding Products and Services pp. 184-19830 minutes
Reading: Services Marketing and Branding pp. 199-21735 minutes
Reading: New Product Development pp. 218-23330 minutes
Reading: Product Life-Cycle Strategies and Decisions for Social Responsibility pp. 234-24320 minutes

4 pluginsTotal 20 minutes

Interactive: Product Width and Length5 minutes
Interactive: Categorizing Brand Developing Strategies5 minutes
Interactive: Steps in the Product Development Process5 minutes
Interactive: 5 Stages of the Product Lifecycle5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.