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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7
stars
1,500 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

RL

Nov 4, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

AA

Jul 28, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

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401 - 425 of 463 Reviews for Sports Marketing

By 49_Ankush G

Aug 17, 2020

I learn what is marking .how to manage the event .what is the sponsorship .and many more .it teach how to maintain relationships between company and sponsorship.

By José M S

Dec 28, 2019

Well organized contents. Some of the interviews are great and the exercises are so interesting and fun. I would improve the course adding updated contents.

By Shyniece F

Jul 7, 2025

I really like the course, I would recommend double checking the readings available, many did not work. Including them as PDF would be more sustainable.

By Ansari f s

May 28, 2020

Sports marketing course gave me good knowledge and information about how sports events are managed.

This course was very interesting and helpful for me

By Gustavo A M P

Jul 5, 2020

I think it could improve the program if from time to time the teachers could answer questions or solve doubts but in general is a very good program

By Katie M

Aug 21, 2020

Amazing course. My only critique is that I wish there were more lectures to help explain different topics, but I loved that there were interviews.

By Gaurav G

May 19, 2020

All the basics covered, still something feels amiss. But have to applaud the efforts put in. The course is well designed & easy to understand.

By Davina N

May 11, 2020

was a lot of interviews which was helpful but i enjoy lectures with facts more. assignments were useful, as were the notes taken in the class.

By Terry A

Nov 10, 2022

Very informative information that created a lot of ideas as we move forward with athletics at Truckee Meadows Community College in Reno, NV.

By Eshan P

May 19, 2020

A great course and alot of knowlegdge was gained through this, thank you professor lee and all the other sources for such an amazing course.

By Daniel B

May 5, 2020

A great course which gradually introduces the learner to the topic while the coursework really reinforces the learning of the program.

By Pranav B

Sep 9, 2019

Needs more in-course content, there are too many external links.

I'd rather take north western's opinion on each issue in detail :)

By Amanda C T S

Jul 5, 2024

Este curso brinda las bases sobre el marketing deportivo y lo explica de forma breve y concisa. Tiene información muy útil.

By kyra s

Jul 13, 2020

I really enjoyed the course I got to learn a lot and it helped me get the base for what I want to do in the future

By Bhavya V

Apr 1, 2020

Added certificate in my resume. Surely will help my future aspirations of being a sports journalist!

By Ryan H

Nov 18, 2024

simple informative info on marketing and about people in the space to see there point of VIEW

By Albert B

Apr 24, 2020

Very good overall. Maybe a little bit too basic for someone who already works in marketing

By Ahmed R

Nov 9, 2024

The course was great for me as first time learner, but needs more practical information

By Ben L

Jun 19, 2020

Very fun course with some informative videos and a lot of things to learn about.

By Petra N

Aug 16, 2024

It was good, clear contet and good assingments. However, some links do not work

By Gabi O

Apr 21, 2020

Realy intersting. I hope in the next level study more than social media tatics.

By Michelle M

Feb 1, 2023

Good information, but a lot of dated material. Materials could use an update.

By Jose D Z

Aug 2, 2020

Es bueno para quien no conoce acerca de sports marketing and communications

By 17 G B

May 23, 2020

That was really nice study by home and had fun to complete all assignments.

By Pablo S

Sep 5, 2024

Good program but some of the videos and lectures are a bit old.