Name: Sports Marketing
Brand: Northwestern University
Availability: OnlineOnly
Rating: 4.7 (462 reviews)

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Learner Reviews & Feedback for Sports Marketing by Northwestern University

4.7

stars

1,500 ratings

About the Course

Today, there is demand for people skilled in Sports Marketing. Organizations want your expertise to strength and grow customer bases and teams want to enlarge their fan base, attract new sponsors to their sport, build strong programs with existing sponsors, and run their fan conventions and other events. In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. In this Sports Marketing MOOC, you will learn: — Ticket pricing strategies — How a crisis might happen in sport — How all types of companies are using sports to enhance and position their brands — How to promote and market a sporting event — How to develop sponsorships — How to use social media to grow your team’s follower base and promote your sporting events, conferences and conventions The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. She is joined by experts in the many specialty topics important to Sports Marketing....

Top reviews

Nov 4, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

Jul 28, 2024

the course has been immensely helpful in giving me insights into the backstage of sports. i would recommend it for people entering into the field pf sports management as well.

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451 - 463 of 463 Reviews for Sports Marketing

By Zoé B

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Jan 9, 2025

Nice course but a little outdated and links don't always work.

By Rafael F

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Sep 7, 2020

I expect a little more depth in some themes

By Jai G

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May 5, 2020

While descriptive, its a beginner's course.

By Timur A

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Oct 11, 2019

Wish the course would be deeper

By Michael R

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May 5, 2020

It was okay.

By Alanna D

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Oct 30, 2021

Very basic.

By Nathan D

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Mar 31, 2025

The written/supplemental materials are surface level and often extremely dated (e.g., a 14 year old Forbes article on the most valuable brands in sports). The lectures are fine, but the interviews are mostly irrelevant and filled with cliches ("Have a high EQ!" "Be curious!" "Learn math!"). After 3 full modules, I'm calling it quits.

By Edward H

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Jun 27, 2020

Overall okay but some of the interviews didn't seem relevant, they felt a little bit like padding. I also had the same individual grade my two assignments and he graded my work quite subjectively and not in line with the stated objectives.

By David D Z

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Mar 16, 2020

The contents of the course were good. however I think it was not very well structured nor explained. Many of the interviews were not clear expamples of what was explained as part of the theory, but only experiences from people.