When will I receive my Course Certificate?

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

Why can’t I audit this course?

This course is currently available only to learners who have paid or received financial aid, when available.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Growing a Business

Growing a Business

This course is part of Entrepreneurship and New Venture Creation Specialization

Instructor: Pearson

Included with Learn more

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1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

1 module

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply core marketing and sales frameworks to develop a go-to-market strategy for a new venture.
Evaluate strategies for scaling a business and protecting its intellectual property to ensure long-term growth.

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

See how employees at top companies are mastering in-demand skills

Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the Entrepreneurship and New Venture Creation Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There is 1 module in this course

Learn the essential strategies to effectively scale your business, exploring both internal growth methods and external opportunities like mergers, acquisitions, and strategic partnerships. This course shows you how to safeguard your innovations by protecting your intellectual property while simultaneously developing effective sales processes to drive expansion. By the end of this course, you will be able to implement a comprehensive growth strategy that ensures the long-term success and sustainability of your venture.

In this course, we explore strategies for scaling your business. You'll learn about internal and external growth strategies, including mergers, acquisitions, and strategic partnerships. We'll delve into the importance of intellectual property and the various mechanisms available for its protection. By understanding how to strategically grow your business while safeguarding your innovations, you'll be well-positioned to achieve long-term success and sustainability. We'll also explore the sales process and related issues, equipping you with the knowledge needed to develop effective marketing strategies for your entrepreneurial growth.

What's included

1 video2 assignments4 app items4 plugins

1 videoTotal 2 minutes

Growing a Business2 minutes

2 assignmentsTotal 60 minutes

Graded Quiz30 minutes
Practice Quiz30 minutes

4 app itemsTotal 175 minutes

Reading: Promotion pp. 397-41025 minutes
Reading: Distribution and Sales pp. 411-42325 minutes
Reading: Intellectual Property pp. 426-46165 minutes
Reading: Strategic Growth pp. 494-52660 minutes

4 pluginsTotal 20 minutes

Interactive: 4 Ps of Marketing5 minutes
Interactive: 7-Step Sales Process5 minutes
Interactive: Four Types of Intellectual Property5 minutes
Interactive: Strategies for Firm Growth5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Pearson

80 Courses66 learners

Offered by

Pearson

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.